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This Privacy Policy explains how Betterman Labs LLC, doing business as ("d/b/a") ClayStage ("ClayStage", "we", "us", "our") collects, uses, shares, and protects information when you use our marketing website, the ClayStage application, and related services (together, the "Service"). By using the Service, you agree to the practices described here.

1. Who we are

ClayStage is a multi-tenant software-as-a-service ("SaaS") product for creating 3D content — staging scenes, generating photoreal renders, animating without keyframes, posing characters, and producing video and product shots. For privacy questions or to exercise your rights, contact us at our email.

2. Information we collect

Information you provide

Information collected automatically

3. How your content is processed to generate output (AI)

ClayStage's core feature turns your staged scenes and prompts into images and video using a third-party generative-AI provider, Runway. To produce your output, ClayStage sends the necessary inputs — your text prompts, reference and scene images, and exported viewport clips — to Runway's API for the sole purpose of generating the render, animation, or video you requested. The generated output is returned to ClayStage, stored in your private workspace, and made available to you.

As between you and ClayStage, you own the inputs you provide and the outputs generated from them, subject to our Terms of Service and to the terms of the underlying model provider. We do not claim ownership of your projects, and we do not use your private content to train our own or any third party's foundation models without your explicit, separate opt-in. Runway processes your inputs as our sub-processor to perform the generation; its handling of submitted content, and its own rights to use submitted inputs and outputs to operate and improve its models, are governed by Runway's Terms of Use and privacy practices.

Please note that outputs are produced by AI models and are not guaranteed to be accurate, original, or unique — because of how generative AI works, the same or similar outputs may be generated for other users. Your use of generated content is also subject to the acceptable-use and content rules described in our Terms of Service, which incorporate Runway's prohibitions on unlawful, infringing, and harmful content.

4. How we use information

5. Sub-processors (who we share data with to run the Service)

We rely on a small set of vendors ("sub-processors") to operate the Service. Each processes data only as needed to provide its function and under contractual confidentiality and security obligations. Our current sub-processors are:

We may also disclose information for legal and safety reasons (when required by law, to enforce our Terms, or to protect rights, safety, and security) and in connection with a business transfer (such as a merger, acquisition, or sale of assets, with notice to you).

6. Where your data is stored

Your account data, projects, prompts, generation metadata, and stored renders/uploads are held in our Supabase Postgres database and Supabase object storage, hosted in the United States. The application and API are hosted on Vercel. If you access the Service from outside the United States, your information will be transferred to and processed in the United States and other countries where our sub-processors operate.

7. Data retention and deletion

We keep your account and content for as long as your account is active or as needed to provide the Service. You can delete individual projects, generations, and uploads at any time from within the app, which removes the associated records and stored files. You may also request deletion of your entire account by emailing us; on account deletion we remove or anonymize your personal data and content, except where we must retain limited records for legal, tax, accounting, or security purposes. Backups are rotated on a regular cycle and purged in the ordinary course.

8. Your rights and choices

Depending on where you live (for example, under the EU/UK GDPR or the California CCPA/CPRA), you may have rights to access, correct, export, delete, or restrict the processing of your personal information, and to object to certain processing. To exercise these rights, contact us. You can also opt out of non-essential analytics at any time via the cookie banner or your browser settings. We will not discriminate against you for exercising your rights.

9. Cookies and analytics

We use essential cookies and local storage to keep you signed in and run core features — these are always on because the Service can't function without them. With your consent, we use a small amount of analytics to understand and improve usage. You can accept or decline non-essential analytics in the cookie banner ("Essential only" keeps analytics off), and you can change your choice later. Declining does not affect core functionality.

10. Security

We protect your information with industry-standard safeguards, including encryption in transit (TLS/HTTPS) and encryption at rest for our managed database and storage, strict per-tenant isolation enforced by Postgres row-level security and organization scoping, role-based access controls, and careful handling of secrets and API keys. No method of transmission or storage is perfectly secure, but we work to protect your data and to notify you of material incidents as required by law. For more detail, see our Trust & Security overview or write to us.

11. International transfers

We may process and store information in countries other than your own, including the United States. Where required, we use appropriate safeguards (such as standard contractual clauses) for cross-border transfers.

12. Children

The Service is not directed to children under 16, and we do not knowingly collect their personal information. If you believe a child has provided us personal information, contact us and we will delete it.

13. Changes to this policy

We may update this policy from time to time. We will post the new version here and update the effective date; material changes will be communicated where appropriate.

14. Contact

Questions about privacy? Email us, or write to ClayStage at [Mailing address — to be added].