Brand & Press Kit

The ClayStage brand.

Everything you need to represent ClayStage — the primary lockup, the hexagon mark, our animated logo, brand colors and type. Please use the official assets below and keep the mark legible and unaltered.

ClayStage™

Logos & marks

Download the marks.

SVG is the master format — it scales cleanly to any size. Use the white mark on dark surfaces; use the tiled mark when you need a self-contained badge with its own background.

ClayStage primary (horizontal) lockup

Primary lockup

The default ClayStage signature — the horizontal wordmark with the hexagon mark. Use this wherever space allows; it's our preferred primary lockup.

assets/claystage-horizontal.svg
ClayStage stacked/compact lockup

Stacked / compact lockup

An alternate signature — wordmark with the hexagon mark in a more compact arrangement. Use where the horizontal primary won't fit.

assets/claystage-lockup.svg
ClayStage stacked lockup

Stacked lockup

Mark over wordmark — ideal for square placements, social avatars and share cards.

assets/claystage-stacked.svg Download SVG
ClayStage hexagon icon mark

Icon / mark

The hexagon mark on its own (white, transparent). Use as an app icon, favicon or compact brand pip on dark surfaces.

assets/claystage-logomark.svg
ClayStage mark on brand dark tile

Tiled mark / favicon

The mark on the brand dark tile (#16181B) — a self-contained badge for favicons, app tiles and any light background.

assets/claystage-logomark-bg.svg · assets/favicon.svg Download favicon

Animated mark

Our loading signature — the indigo hexagon with the inner “S” drawing on and off. Used in-app at boot. This is a CSS/SVG animation, not a standalone file.

Live preview · embedded from the in-app boot loader
Color

The palette.

ClayStage is dark by default with a single signature: ClayStage Indigo. Hex values and the CSS variable names below come straight from the production stylesheet.

ClayStage Indigo — accent
Indigo
#6366F1
--accent
Indigo Light
#818CF8
--accent-2
Indigo Deep
#4F46E5
--accent-dim
Indigo Night
#312E81
--accent-deep
Ink & surfaces
Background
#0A0B0D
--bg
Background Deep
#060709
--bg-deep
Panel
#121317
--panel
Brand Dark
#16181B
--panel-2
Panel Raised
#1D2026
--panel-3
Line
#25282F
--line
Type
Text
#F1F2F4
--text
Text Dim
#AAB0B8
--text-dim
Text Faint
#6C727B
--text-faint
On Accent
#FFFFFF
--on-accent
Typography

Two typefaces.

Inter carries the brand — wordmark, headings and body. Spline Sans Mono handles labels, kickers and code. Both are variable fonts.

Primary · headings & body
Inter
ClayStage
AaBbCcDdEe 0123456789 & @ #

Used at 600 (SemiBold) for the wordmark and headlines, 400 for body. Stack: 'Inter', -apple-system, system-ui, sans-serif.

Accent · labels & mono
Spline Sans Mono
STAGE · RENDER · SHIP
AaBbCcDdEe 0123456789 & @ #

Uppercased with wide tracking for kickers and tags. Stack: 'Mono', ui-monospace, 'SF Mono', Menlo, monospace.

Usage

Keep it clean.

A few simple rules keep the mark recognizable everywhere it appears.

Clear space & minimum size

Always leave breathing room around the logo equal to at least the height of the hexagon mark ( on every side). Don’t crowd it with text, edges or other logos. Keep the mark at least 24 px tall on screen, and the full lockup at least 96 px wide so the wordmark stays legible.

Do

  • Use the white mark on dark backgrounds and the tiled mark on light ones.
  • Scale the SVG proportionally — it stays crisp at any size.
  • Pair the logo with ClayStage Indigo (#6366F1) for accents.
  • Give the mark generous clear space and a calm background.

Don’t

  • Recolor, add gradients, outlines or drop shadows to the mark.
  • Stretch, skew, rotate or otherwise distort the proportions.
  • Place the white mark on a busy photo or low-contrast surface.
  • Rebuild the wordmark in another font or rename the product.
For press

About ClayStage.

ClayStage makes professional 3D simple enough for anyone — and powerful enough for pros. Stage a scene in clay, render it photoreal, animate it without a single keyframe, pose and style characters, and ship video and product shots. No Blender, no render farm, no 3D experience required.

Product
ClayStage — 3D staging SaaS
Company
ClayStage™
Press & partnerships
our email